Vardaan Senior Living
Launching a New Senior Living Brand & Achieving 50% Occupancy With in 90 Days
About the Client
Vardaan Senior Living is a premium senior living residence based in India, offering comfortable, secure and service-enriched living for the elderly. The brand focuses on holistic care, community living, medical support, and an environment designed for dignity, happiness, and independence.
The Challenge
Vardaan Senior Living was a new brand entering a niche category in 2022, with:
- No existing branding
- No digital identity
- Low awareness about senior living in target markets
- Need for rapid lead acquisition and occupancy conversions
The objective was clear : Build a trusted brand from scratch and generate qualified enquiries fast.
Our Solution
Being Ingenious Media partnered with Vardaan as a 360° marketing partner, managing strategy, branding, creative, and performance execution
Our Scope Included:
Brand Identity Development - Logo, brand language, color palette, design system
Website Design & Development - UX-led, senior-friendly interface
Social Media Setup & Content Strategy - Organic presence + trust building
Lead Generation Campaigns - Google Ads & Meta Ads
Performance Optimization & Audience Targeting
Communication Strategy - Storytelling to build category understanding
The Campaign Approach
Targeting families of seniors, NRIs, doctors & influencers in major metro citiest
Awareness + consideration + conversion funnel strategy
Video-first storytelling to build emotional connection
Landing page optimization + remarketing layers
Results
| Metric | Outcome |
|---|---|
| Occupancy achievement | 50% booking within 3 months |
| Cost per lead performance | Optimized under industry benchmark |
| Brand presence | Established strong digital identity from zero |
| Lead flow | Consistent daily qualified enquiries |
| Category understanding | Improved perception & trust through content |
Key Metrics (before → after)
Key Success Drivers
- Clear brand positioning
- High-intent performance marketing
- Strong storytelling approach
- Rapid experimentation & optimization
- Category education before selling
Client Impact
“Being Ingenious helped us create not just a brand, but trust. Their strategy played a major role in our occupancy success.”
Conclusion
In just 90 days, Being Ingenious Media converted a new entrant into a credible, trustworthy and commercially successful senior living brand, proving the power of integrated strategy + creative + performance.
Want to grow your brand with results like this?
