Krish Group, Bhiwadi
Repositioning a Real Estate Brand & Driving High-Quality Conversions Across Multiple Projects
About the Client
Krish Group is a reputed real estate developer in Bhiwadi, Rajasthan, known for delivering residential townships, villas, apartments, and plotted developments. With multiple projects across categories, the brand has built a strong presence in the NCR extension region.
The Challenge
When we began working with Krish Group, the brand needed:
- A fresh and modern repositioning to rebuild trust & visibility
- improved engagement and credibility among real estate buyers
- High-intent leads for plots, villas, 2BHK & 3BHK apartments, and affordable housing units
- Stronger content and communication strategy
- Better marketing assets showcasing real customer experience
The priority was clear : Strengthen brand perception and drive consistent property bookings.
Our Solution
Being Ingenious Media partnered with Krish Group as a 360° creative & performance partner, executing a combination of branding + content + digital acquisition.
Scope of Work
Brand Repositioning & Messaging Strategy
Performance Campaigns via Google & Meta Ads
High-intent Landing Pages & Retargeting Funnels
Content Creation — UGC / Testimonial Films / Property Shoots
On-ground Podcast Shoot with Leadership
Social Media Revamp & Audience Trust Building
Content & Creative Production
UGC Videos to build authenticity
Real project property shoots to showcase actual progress
Customer testimonial videos to establish credibility
Podcast recording to communicate leadership vision transparently
These assets significantly improved trust & conversion performance.
Performance & Growth Results
| Client Metrics | Outcome |
|---|---|
| Lead Quality & Volume | Consistent high-intent converting leads |
| Bookings Achieved | Units sold across plots, villas, 2BHK, 3BHK & affordable housing |
| Brand Perception | Major improvement in trust & credibility |
| Cost Efficiency | Improved CPL & stronger conversion funnel |
| Engagement | Strong SoMe traction through real content impact |
Key Metrics (before → after)
Key Marketing Drivers
- Strong emotional storytelling through real customer stories
- On-site property visual proof = high trust & faster decisions
- Full funnel performance optimization (cold → warm → hot audience)
- Hyper-local targeting for NCR, Gurgaon, Bhiwadi, Alwar & Jaipur
- Category segmentation and tailored messaging per property type
Client Testimonial
“Being Ingenious helped us transform our digital presence and connect better with real buyers. Their strategy and content played a key role in boosting conversions.”
Conclusion
Through a combination of strategic brand repositioning, powerful content, and high-performance digital campaigns, Being Ingenious Media helped Krish Group accelerate real estate sales across multiple residential categories-proving that trust-driven storytelling + sharp performance marketing delivers results.
Want to achieve similar results for your real estate project?
