Ashiana Foundation
Documenting Impact & Amplifying CSR Stories Through Powerful Visual Narratives
About the Client
Ashiana Housing is one of India’s most respected real estate developers, known for building thoughtful residential communities across the country.
Ashiana Foundation is the CSR arm of the company, dedicated to social development—including education, skill development, women empowerment, and community upliftment.
The Challenge
The CSR initiatives of Ashiana Foundation were making meaningful on-ground impact, but:
- Their story was not fully visible to the public
- The emotional depth and scale of their work needed proper documentation
- They required content to showcase activities, achievements & real impact
- The goal was to build awareness, credibility, and community pride
The objective was clear : Capture authentic stories and amplify real impact through digital storytelling.
Our Solution
Being Ingenious Media worked closely with Ashiana Foundation as a visual storytelling & content partner, spending time on-ground across communities, schools, and training centers.
Scope of Work
On-ground video production & photography
Capturing real human stories, emotions, & transformation journeys
Skill development documentation
Showcasing Phoolwari School and children’s learning experiences
Content on women empowerment & community development
Social media storytelling & campaign content
Content Approach
Human-centered filmmaking
real faces, real voices, real impact
Documentary style photography
Capturing raw emotion & environment
Testimonial narratives
from students, teachers, and beneficiaries
Community progress visuals
for visibility & credibility building
Impact & Results
| Impact Area | Outcome |
|---|---|
| Brand Awareness | Increased visibility of CSR work |
| Community Trust | Stronger emotional connection with stakeholders |
| Documentation Assets | High-quality videos & photos for long-term use |
| Digital Reach | Better engagement across social & digital platforms |
| CSR Positioning | Reinforced Ashiana as a socially responsible leader |
Key Metrics (before → after)
Key Films & Content Themes Produced
- Phoolwari School - The future of underprivileged children
- Skill Training Programs - Empowering livelihood and dignity
- Women Empowerment & Skill-building Stories
- Community Transformation Journey
Client Insight
“Your team captured the heart and soul of our vision. The videos and photographs truly reflect the real stories of the people we work for.”
Conclusion
Through authentic filmmaking and emotional storytelling, Being Ingenious Media helped Ashiana Foundation bring visibility to the meaningful work they are doing across communities—and showcase the impact that creates real change in people’s lives.
This case study reinforces how content can amplify purpose, build trust, and inspire support for social development initiatives.
If your organisation wants to document real impact and communicate purpose with authenticity — we’re here to help.
