Firstly in the content creation process is to establish the goals of the content. This should include the desired outcome, the target audience, and the timeline. It’s important to be as specific as possible when setting goals so that everyone is on the same page.

Research is a key step in the content creation process and should involve a thorough review of the target audience, competitor analysis, and industry trends. This will help inform the content topics and ensure the content is relevant and useful for the audience After the research is complete, it’s time to brainstorm ideas for the content. This step should involve multiple people from different departments or areas of expertise to ensure all perspectives are considered.

Once the ideas have been brainstormed, they should be outlined into a logical structure. This will help bring clarity to the content and ensure that all points are addressed in a clear and concise manner.

The next step is to draft the content and make sure it follows the outline and meets the goals set in the first step. This is an iterative process and should involve multiple revisions and feedback from other teams and after finalising the content we publish it on a different platform.